Let me ask you….
Do you have a business without a website?
I understand the reasons why you might resist building one for your business: “I’m not tech savvy”, “they’re too expensive”, “I don’t have the time”, or the infamous “I have social media and I don’t need one”. 🤦🏻♀️ There are other reasons people have given me, but…
The reality is, not having a website is costing you time and money. Allow me to explain…
1. Having a website will attract new customers to your business.
81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market. Your website can be available 24/7/365 even when you’re not and acts as your “always-on” business advocate during and outside of office hours. Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.
2. Add instant credibility to your business simply by having a website.
The 21st century consumer is a skeptic; in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business. First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business. A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
3. It’s not as hard, or as expensive, as you think.
You don’t need to be tech savvy to get a website. It can be very cost effective and websites offer a great return on investment… much more than other forms on advertising… especially social media. If you’re planning to market your business, a website should be your first priority. Over time the relatively low investment of getting a business website will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write off.
4. Having a website will end up saving you time.
Whether you’re providing services, offering classes, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions, generating potential dream clients and taking inquiries. What does this mean for you? You can spend your time doing more valuable things.
5. Position yourself and stay in control of your brand.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for. Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.
If you have questions about having a website or not having one, ask away…. just reply to this email. If you’d like to schedule a call with me to discuss your business and how I might be able to help you, you can schedule an appointment here.